Cringle grows conversion rate by 50% with in-app A/B testing

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Cringle is a finance app from Germany and was launched on Android in 2014. Since then, Cringle has been constantly testing and iterating its UX and UI, in its aim to simplify money transfers between people.

What did they do

The main challenge for most finance apps is the user registration process in order to be able to transfer money. Cringle ran extensive A/B tests to try refine this process, focusing on the most critical point in the chain – entering the bank account information. At this point, they experimented with two different versions; in version A the user was asked for her bank account details just before making the first transaction, while in variant B the information was required during the registration process. Additionally, they ran a second A/B test, focusing on testing the willingness to try Cringle’s new bank account registration method called ‘Cringle Connect’. This feature allows users to login using their online banking credentials and retrieves their bank account information automatically while also verifying it simultaneously. The second variant involved manually entering the IBAN details and the account holder name. This variant involved an additional step, consisting of receiving and entering a 6-digit verification code in the app.

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